For example, names of people, businesses, brands, products, locations, are all entities. Named Entity Recognition is a machine learning task that identifies and categorizes information that is deemed important by the user. The image recognition feature in a social media listening tool can identify any other brand logos that appear in the video including on clothes or in the background - say on a poster. User-generated videos can be of many kinds, but the most common ones on channels like YouTube are product reviews. Needless to say, video content analysis is one of the most important features needed in a social listening tool. Look at this creative way user-generated videos are leading to brand amplification. What was first considered unfit for business is today top of the list when it comes to brand amplification. TikTok has become a game-changer in marketing. Video AI, mention extraction, hashtags and emoji reading abilities, multilingual capabilities, real-time metrics, an intelligent dashboard, are some of the most important features that should be present in a social media listening solution in order for you to get social listening benefits in detail. Which are the most important features of a social media listening tool? But before that, we will take a small detour to see what features constitute a really good social listening tool. In this blog, we articulate 10 social media listening platforms that can help you in this endeavour. Additionally, social listening is also instrumental in helping brands protect their online reputation by thwarting any negative mentions that can snowball into a PR crisis. These social media listening tools can help you grow your business by giving you metrics that can improve your customer experience. Social media measurement and analytics are conducted through natural language processing tasks that are run alongside text analytics and sentiment analysis algorithms on machine learning platforms. Social media listening is the most reliable way to get the pulse of your customers. Top 10 Social Media Listening Tools: Best Social Analytics

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